The company is looking to learn more about people’s media habits, on the web and elsewhere, and develop new and improved opportunities for their users, customers and partners.
That’s why it’s conducting its own market research programme around the world. Yes, you’ve guessed it…Screenwise Select Panel.
The Screenwise Select Panel in the UK is being run by Kantar, one of the world’s leading market research groups, and is intended to build a picture of TV and Internet usage at home.
